It is not easy to understand when to choose between hiring a professional drone company for either videography or photography. Sometimes, it is best to find a company that offers bundled services at a decent and fair cost.

So, how do you find out which service is better? It takes a lot of thinking and planning. We can help you with this planning process at Ron Shuller’s Cincinnati Drone Services, as our professional drone real estate specialists understand the real estate industry and what it calls for.

The Purpose of Drones in Real Estate

The idea of using drones in real estate may produce a laugh, but it is a serious investment that can lead to amazing results! Drones have an upper hand and many advantages against cameras and cellphones. While you can take photos and videos on your own, they will not come out as clear or as guided as they can be with a professional drone services company, like Ron Shuller’s Cincinnati Drone Services.

The general purpose of using drones in real estate is to take videos and photos that can show a buyer the dimensions of a home, the overall neighborhood, and the spacing. Although it is not necessary, it can help make a listing pop out against the thousands of others in the general area.

3 Reasons You Should Use Drone Videography in Real Estate

Now that we know some basic information about drone videography and how to use it in real estate, we can discuss when to use this and where. Listed below are three reasons you should use drone videography in real estate!

1. Perfect for Long Distance Buyers

Did you know that videography using drone technology is great in real estate? This is because long-distance buyers do not have the time to schedule appointments to look at buildings or land in person. 

With a clear and easily viewable video, there is a higher chance that long-distance buyers will jump at the opportunity to purchase real estate!

2. Marketing

Using videography is also a great marketing tool to showcase on websites and listings. Not all websites allow video uploads, but for those that do, drone shot videos are a clear and eye-catching way to get a seller's attention to a property or land.

3. Post on Social Media 

Right now, the most used social media sites only allow videos, like TikTok. More and more companies, sellers, and developers are using social media to spread their listings as well as their interests. Drone shot videos are aesthetically pleasing and can capture an audience, while also building one over time.

3 Reasons You Should Use Drone Photography in Real Estate

Drone videography is not the only drone service to use in the real estate industry though. Personally, we also offer drone photography services at Cincinnati Drone Services. This is because some instances call for using photos instead of long videos. Listed below are three reasons why you should use drone photography in real estate.

1. Initial Photos

At the moment, the most commonly used real estate listing websites don’t allow videos as the first thing to be posted. Because of this, it is best to use drone photography for initial photos. These drone shot images are breathtaking and can show dimensions and space, which is what buyers look for.

If the picture is vibrant, and showcases the large area a building or home sits on, this could grab a seller's attention, prompting them to click on the listing to learn more.

2. Newsletters

One marketing tactic that some sellers still use are newsletters sent out to interested investors and developers. These newsletters are typically 1-2 pages long and are a pdf file. Because this is the case, this means that photos are better to use than videos. Drone photos showcase space, and also save space on a newsletter.

3. Easier to See in Emails

For those interested in a listing, it is likely that the conversation, attachments, and photos will occur using email. Since this is the case, photos are easier to email and are faster to click through. Using professional drone shots can entice a reader and interested party into scheduling an in-person appointment or purchasing the real estate.

Conclusion

To conclude, there are many benefits and positives to using videography vs. photography and vice versa. However, it is not always necessary to use both in retail. First, you must ask yourself where these photos or videos will be used, before inquiring about a drone photography company.

At Ron Shuller’s Cincinnati Drone Services, we offer both photography and videography services to our real estate clients. We pride ourselves on our expertise, friendly customer service, and the ability to create stunning aerial videos and photos with our high-tech and state of the art drones.