Solving a Billboard Marketing Challenge with Aerial Drone Video
Part 1: The Problem
Outdoor advertising companies have long faced a common challenge: how to fully showcase the value of a billboard location.
For years, the industry has relied on static ground-level photos to present billboard sites to advertisers. While these images serve a purpose, they fall short of telling the complete story. These photos can’t capture important details such as:
The true volume of passing traffic.
How the billboard stands out in its surrounding environment.
The visibility angles and sightlines that matter most to advertisers.
Without these critical elements, clients often struggle to appreciate the full impact of the location, making the sales process slower and less effective.
OLD IMAGE USED TO SHOW CLIENTS THIS BILLBOARD LOCATION (From Ground Level)
This was the image that was previously used to show clients the location of this billboard. It captures the panel well, but it limits the ability to show the full story of the location. It focuses on a narrow view of the sign and misses important elements like traffic flow, visibility from multiple angles, and surrounding context.
Part 2: The Solution
To solve this challenge, we introduced dynamic aerial drone videography to bring billboard locations to life.
By replacing the old static image of one of Cincinnati’s billboard sites with a professional aerial video, the benefits became instantly clear. The aerial view showcased:
The billboard’s commanding position along a busy roadway.
The steady flow of traffic and surrounding landmarks.
Multiple viewing angles to give prospects the same perspective drivers have.
This dynamic presentation makes it much easier for the billboard company’s sales team to demonstrate the true value and visibility of their locations. It enhances proof-of-performance reports, grabs prospects' attention faster, and gives them confidence that their advertising investment will stand out and perform.
UPDATED VERSION SHOWING DYNAMIC USE OF DRONE AERIAL VIDEO:
(CLICK ON PHOTO TO START VIDEO)This updated aerial perspective of the same panel gives advertisers a dynamic, high-level view of:
The full scale of highway traffic and the billboard’s clear line of sight.
The surrounding infrastructure and landmarks that help clients assess the area's value.
An elevated visual that immediately grabs attention, perfect for proof-of-performance reports and pitch decks.
Impact:
Shortens sales cycles with more engaging visuals.
Increases advertiser confidence and interest.
Delivers proof-of-performance content that sets this company apart from competitors who still rely on basic ground photos.
Are you looking to elevate the online presence of your property or business with professional drone photography and videography? Discover how aerial perspectives can transform your marketing strategy. Contact us by Phone at 513-543-1808 , email us ron@cincinnati-drone.com at or click on the “Learn More” button below to explore custom drone solutions tailored to your unique needs and stand out in your industry. What problem can we solve for you?'
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